New York Times op-ed dynamo and Flat World zealot Thomas Friedman has joined me on the Better Place electric car bandwagon – see his discussion of the consortium’s expansion (and my post on them earlier this week).
I also found a lengthy Wired magazine profile of the man behind the scheme. It certainly sounds audacious yet practical. The article provides a lengthy explanation of the components of the puzzle (click on the figure above for an explanation). There’s a video explanation of the Israel rollout below.
The challenge for firms is to find where they can best contribute to or benefit from such a different set of infrastructure and behaviours. What possible complementary products can you foresee?