It turns out former state parlimentarian and ministerial possibility Evan Thornley will be heading up their Australian operations. Of course, this is raising some understandable concerns about conflicts of interest (see this Crikey discussion).
It does make sense that the consortium would go for a post-industrial entrepreneur (Thornley was one of the few Aussie dot-commers to walk away with serious cash from the bubble – he was a founder of Looksmart) and one with political connections. The Better Place business model is heavily reliant on such infrastructure and personal networks if it is to work.
It remains to be seen whether this furore over conflict of interest might significantly undermine Thornley’s social capital.