A Boost Juice follow up

After posting last Friday about Boost Juice’s international expansion, I stumbled across this video of Janine Allis, the company’s founder, discussing their internationalisation process. It was recorded back in 2004, but is still highly relevant.

She offers insights into numerous international business issues, including:

– motivations for expansion (including overcoming domestic expansion, and seeking first mover advantages)

– mode choice (franchising versus foreign direct investment)

– country choice

– supply chain differences

– country differences

– adaptation of business models to international conditions

– learning from others about internationalisation.

The video comes from Business Essentials. They have done a follow up one recently, but I am still trying to find a copy.

Here’s another with Allis about the firm’s Australian expansion:

Advertisements

Tags: , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: