After posting last Friday about Boost Juice’s international expansion, I stumbled across this video of Janine Allis, the company’s founder, discussing their internationalisation process. It was recorded back in 2004, but is still highly relevant.
She offers insights into numerous international business issues, including:
– motivations for expansion (including overcoming domestic expansion, and seeking first mover advantages)
– mode choice (franchising versus foreign direct investment)
– country choice
– supply chain differences
– country differences
– adaptation of business models to international conditions
– learning from others about internationalisation.
The video comes from Business Essentials. They have done a follow up one recently, but I am still trying to find a copy.
Here’s another with Allis about the firm’s Australian expansion: