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Some much for our chocolate theory

lindt-ballBack in January I presented the argument that chocolate was income inelastic and thus recession-proof.

Well, it seems that theory is a bit overstated. Swiss bastion of sweet-brownness, Lindt & Sprungli, has announced it is closing two thirds of its US stores. It seems spoiling oneself is not as big a priority as some would have us think.

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This entry was posted on March 27, 2009 at 9:00 am and is filed under International business, International retailing, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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