How about a chocolate-flavoured newspaper?

On the eve of another cocoa-heavy Easter break, I was intrigued by this piece from The Economist flagging the arrival of flavoured ink for print advertisements.

easter-eggs-tasteThis quote does remind us of one failing (as yet) of electronic media and blogs:

“Internet advertisements can do all sorts of things, but so far there is no way to transmit tastes electronically. Edible ads would allow newspapers to offer something the internet cannot match.”

Perhaps this time next year, I could be nibbling on my Age newspaper’s Easter egg ads at breakfast?

This also serves as a good lesson that looking for points of difference is always an important strategic challenge. Playing on the insecurities of the ailing newspaper business shouldn’t hurt the prospects for the owners of this technology.


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