More froth in Aussie beer market

It’s been pretty quiet around here (and out there in the real world) on the beer business discussions. You might remember the excitement earlier this year about a possible shake-up on the Australian scene. Lion Nathan were chasing Coca Cola Amatil, and Japanese brewer and soft drink maker Asahi was about to take over Schweppes. The latter did happen, while the former deal was scuppered.

kirin-beersNow it seems Lion Nathan’s major shareholder, Japan’s other big brewer Kirin, has had enough of minor shareholder status, and is seeking to take complete control of Australia’s second largest brewer. A cashed Kirin-run Lion Nathan could make for interesting times down under and hopefully even open warfare with Fosters. Unfortunately the Kirin stable of beers isn’t extensive, but they may at least get more aggressive in their pursuit of new consumers. It is also possible they will treat Australian/NZ as a cash cow as the pursue more faster growing markets in the Asian region (i.e. China).

Irrespective it’s nice to see some movement around the bar…

Advertisements

Tags: , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: