I love this tale from Aussie blogger Ben Rowe about setting up a new web-based business. He went from conception to execution in 4 hours at the cost of $25 (not including labour – but it was a Friday evening, so probably free).
His idea? Printing twitter posts onto t-shirts. Or, in fact, coming up with a neat design for the shirts and getting someone else to print on demand if an order comes through.
There doesn’t seem to have been any orders yet, so it remains to be seen whether this is a viable business (although there haven’t been many expenses yet anyway).
Ben has also noted that it turns out he wasn’t first to market. Will first mover advantage squash him?
What can Ben do to achieve a sufficient point of difference in the market?