Mobile banking done well

I liked this version of mobile banking facilities that I spied here in the Thai beachside village of Bophut:

While there are quite a lot of ATMs along the same street, the hotels do warn that if you lose you card in one, you may have real dramas getting it returned.  The only bank branch is about 150 metres away up on the less glamorous and traffic-filled main road.

This little van fills a neat gap in the market and gives this bank (the third largest retail bank in the country) a little step up in attracting custom (and presumably can be moved to more popular or event-specific locales when need be).

Now that’s innovativeness…

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Tags: banking, Bophut, innovation, Kasikornbank, Koh Samui, mobile banking, Strategic management, strategy, Thailand