I blabber on here regularly about the strategic decisions of Australia’s two biggest retailers – Coles (now part of the Wesfarmers empire) & Woolworths. The sheer size and breadth of these two firms’ operations warrant considerable attention.
The folks at ABC TV’s Hungry Beast have done a great job of bringing together the relevant stats and information about strategic agenda (and outcomes) for these two giants in a very neat, short presentation:
As their graphics show (although not explicitly), there is a lot going on in terms of Porter’s Five Forces. Coles/Wesfarmers and Woolies have affected the economic structure of their industry(s) substantially so as to:
– reduce Rivalry (by acquiring competitors, and by building strength across retail markets so as to reduce the likelihood of competitive attacks)
– increase their Bargaining Power vis-a-vis Suppliers
– reduce Buyer’s choices of store operators (and thus their Bargaining Power)
– build substantial Barriers to Entry (although I would argue the Hungry Beast folks have misused the term greenfield).
The result is two firms that a massively oversized for the relatively small economy in which they operate. Australia accounts for roughly 1.1% of the global economy (in terms of GDP). Adding NZ (where these firms have much smaller coverage) only raises that figure to 1.26%.
Nevertheless, these firms come in at #26 and #28 on the Deloitte rankings of Global retailers by revenue. They are larger than all but 3-4 of the US’s supermarket chains, and of the British chains only Tesco is larger. Other than the US’s Kroger, Safeway and Supervalu, and Germany’s Edeka, no other large grocery chains operate in anywhere near as few countries (the rest are in 8-36 countries).
Seems like more evidence why I should be shopping at Aldi, my local farmers’ market and independent liquor outlet…
And thanks to Sakshi for bringing this clip to my attention.
Tags: Aldi, Australia, bargaining power, barriers to entry, business, coles, Edeka, finance, Five Forces, grocery, Kroger, michael porter, Porter's Five Forces, retail, Retailing, Safeway, Strategic management, strategy, supermarkets, Supervalu, Tesco, wesfarmers, Woolies, Woolworths