Making a case for Aldi

While I’ve been criminally quiet around here lately, two of my colleagues (one a coauthor, one my PhD Student) have been busy penning a mighty fine teaching case about the Aussie endeavours of German supermarket giant Aldi.

For a lengthy discussion of Tom Osegowitsch and Markus Goelz’s Aldi Australia case see here.

Of course, I’ve been blabbering on about said mob for ages (back when I used to blog!), although mainly in the US context (weirdly):

See here, here and here.


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2 Responses to “Making a case for Aldi”

  1. Unrelenting Tedium Says:

    I was keen to read, having been suspicious of ALDI at the outset, but put right by this very blog. Namely that suppliers/producers like them because they buy a large defined amount of product and then don’t pressure for discounts and shelf placement…blah blah blah…

    But heartbreakingly, the link goes nowhere, a bit of a snoop suggests the domain has been unregistered or some such.

  2. Andre Sammartino Says:

    The link works for my UT. Give it another try!

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