Posts Tagged ‘Ben and Jerry’s’

Come see Ben & Jerry in Melbourne

November 18, 2009

You may recall that a few months back I heralded the arrival of Ben & Jerry’s icecream to our shores. Ben Cohen and Jerry Greenfield of Ben & Jerry's icecreamNext week (on my birthday no less) the founders of said icecream purveyors will be in my building discussing their experiences.

The public lecture is billed as
Doing well by doing good – a seminar about sustainable and community friendly business practices.

Here’s the blurb:

Back in 1978, close friends Ben Cohen and Jerry Greenfield, armed with a $5 correspondence course in ice cream making, opened their first Scoop Shop in a dilapidated gas station in Burlington, Vermont. Whilst they occasionally disagreed on the size of the chunks going into the ice cream, one thing they did agree on was having fun. As Jerry put it, “ if it’s not fun, why do it?”. They also decided from the start that business has a responsibility to give back to the community in which it operates, a philosophy that is still important to the business today. 30 years on, with a continued focus on sourcing the finest ingredients to create euphoric chunks & swirls, Ben & Jerry’s now operates in over 30 countries, spreading joy for the belly and soul across the globe with a mission to make the best possible ice cream in the nicest possible way, using business as a tool for social and environmental change.

The seminar is open to the public and on 25 November, 12 – 1pm, Level 5, The Spot (198 Berkeley St, Parkville, Victoria).

I’ll be there to report back for all of you blog readers.

Are Aussie retail barriers melting?

August 8, 2009

melted icecream coneOf note this week was an announcement that giant US ice-cream chain Ben & Jerry’s are set to launch in Australia.

As discussed here multiple times, Australia is a massive under-achiever in attracting international retail brands and players.

Our distance from the rest of the developed world (and also between our major cities) place us a long way down the list of new markets retailers target. Furthermore, copycat locals are pretty quick at jumping onto good ideas from elsewhere.

Food tends to be a better populated with multinational brands than fashion, variety and groceries. Franchising is much more practical here (and mimics within country practices at home), which lowers the risk and the need for hands-on knowledge.

ben and jerry ice creamWill Ben & Jerry’s prove successful? Australia is not an under-serviced market with large chains already in place including Wendy’s, Baskin Robbins, New Zealand Natural.

Indeed, Australia is reportedly already the 3rd largest per capita consumer of the sticky stuff.

Might Ben and his buddy be facing the sort of uphill battle that Starbucks faced down under?