Posts Tagged ‘Koh Samui’

Mobile banking done well

January 28, 2010

I liked this version of mobile banking facilities that I spied here in the Thai beachside village of Bophut:

Kasikornbank bophut mobile banking van thailand koh samui

While there are quite a lot of ATMs along the same street, the hotels do warn that if you lose you card in one, you may have real dramas getting it returned.  The only bank branch is about 150 metres away up on the less glamorous and traffic-filled main road.

This little van fills a neat gap in the market and gives this bank (the third largest retail bank in the country) a little step up in attracting custom (and presumably can be moved to more popular or event-specific locales when need be).

Now that’s innovativeness…

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Selling sexy Samui potatoes

January 27, 2010

My blogging cousin Steve has a nice theory, that there may be still a lot of money to be made selling potatoes. His argument is that targetting proven markets for products with a fresh take on quality or service (for example) may be much more promising than trying to convince prospective customers about a completely new value proposition.

I was thinking about this when I landed in Koh Samui earlier this week.  We have all got so used to airports being, at best, something we suffer on the way to our end destination.  I had given up thinking they could ever make me want to visit a particular locale.  Until now…

Check out these pics of the Samui airport:

Instead of the usual authoritarian and impersonal setting, here was a facility that felt like it was a spruced-up leftover from the Fantasy Island set.  From the cute tram/golf-cart/bus cross-breed transport from the plane to the terminal, to the Gilligan’s Island architecture, the invisible security, the fishtanks in the bathroom to the open-air set-up, it is a fantastic point of differentiation from so many other satisficing airports I’ve visiting.

Who runs it? The airline (Bangkok Airways) that has a stranglehold over the landing slots.  They can clearly see the positive effect it has on customer perceptions.

Let’s hope some others embrace such mundane potato selling.