But wait, there’s more…
I had said the earlier post was the final part of the Women in Global Business trilogy, but, like George Lucas, I couldn’t help myself.
I realised I hadn’t highlighted our findings about Australian businesswomen’s motivations to internationalise.
The most common motivation (56% of owner-operators, 62% of women employed in strategic roles) for internationalisation was the proactive pursuit of new markets. The next most frequent triggers were reactive: responding to approaches from foreign clients, following key customers and other unexpected opportunities.
Owner-operators were considerably more likely to be reactive than their more proactive employed counterparts. We argue this suggests a greater proactivity and confidence among Australia’s female entrepreneurs may come from the facilitation of better international networks for Australia’s aspiring global entrepreneurs, with government agencies a key avenue.
To read more about these motivations, see page 33 of our second WIGB report.