Posts Tagged ‘Myer’

I bet Bernie would like to work for Apple instead

November 10, 2011

The boss of Aussie department store Myer, Mr Bernie Brookes, was asked yesterday about increasing harmonisation of product prices across countries (presumed to be a response by suppliers and retailers to the exodus of customers to online commerce).

He said (with a delightfully Aussie oratory flourish):

“If you don’t do it the customer leaves you en masse. It is Darwinian shit: if you don’t do it you are not going to sell it.”

Damn the perils of actual international competition.  I bet he wishes he was in Apple’s big boots on this, as they seem very capable of selling the exact same song/app etc on iTunes for considerably different prices from market-to-market. See this link for a nice bit of comparative work – Aussies really get screwed.  I guess we’re the Easter Island of Darwinian natural selection.