I’m here in Bangkok for my annual supervision of the Global Consulting Project.
And again, I have been struck by the ubiquity of 7-Elevens in this city. On the relatively quiet street of our hotel there are four branches of said store within a stretch of about 250 metres, including two pretty much directly across the (narrow) road from each other. Just 400m in the other direction there are another three stores in a 60m stretch.
This obviously generates lots of discussion. One student said he’d seen similar density in Taiwan. That got me searching for some data to check out which locations in the world have the most of these stores per person.
And here’s what I found. In terms of population per 7-Eleven store (i.e. national population/number of stores), Thailand is in the top five globally (with ‘top’ meaning not many folks per store, or, put differently, the most stores per person):
I included Australia, simply for illustrative purposes. We’re a fair way down the ranks (see here for the lengthier store count list – the US (c6,500 is missing)). The table identifies what appears to be the ‘natural home’ of the convenience store – densely populated urban centres around Asia.
For those who have missed the back story, 7-Eleven originated from the US, but was bought out globally by the firm’s Japanese master franchisee almost 25 years ago.
Japan had a pretty big head start on Thailand (opening in 1974, versus 1989 for Thailand), but Thailand is catching up fast. I saw an estimate that there are over 3,000 stores in Bangkok, which equates to about one store for every 4,000 residents in this megacity (and comfortably defeating city state Singapore).
The Thai franchisee is doing something right, with profits reportedly up fivefold in three years. No wonder there’s talk said firm is chasing the franchise rights for Laos, Cambodia, Vietnam, Myanmar (and also some regions of China!).
I do start to wonder how far such expansion within a given city can go. Could we eventually see a Bangkok headline like this one (mocking Starbucks’ rapid growth)?
These two stores are within 50 metres of each other in Silom, Bangkok
Tags: 7-Eleven, Bangkok, business, Global Consulting Project, International business, International retailing, Japan, multinationals, retail, South Korea, Taiwan, Thailand
International BS Blog 
January 16, 2012 at 4:48 am |
Not to mention the competing brands, which are usually found side-by-side the 7-Eleven outlets . . .
January 16, 2012 at 9:25 am |
Indeed there are several other mini marts, but most seem to mimic the style, in terms of services and floor plan, of the dominating 7-Eleven fanchise.
In Taiwan, 7-Eleven is very integrated into people’s lifestyles, and provide much moreservices than the 7-Elevens of Australia. One can pay bills, buy cellphone SIM cards, and even send clothes for dry cleaning at any 7-Eleven outlets.